Does where you work make a difference to how creative you are? I started thinking about this a while ago when I contemplated the differences between different corporate workspaces. Way back in 1999, IDEO touted it's flexible and playful environment as being necessary to encourage the type of creativity that is needed to be innovative, in the famous Nightline "the Deep Dive" episode. The Stanford dSchool has adopted this practice and has a very flexible environment consisting of red IKEA couches, whiteboards and tables all on casters. There are so many examples of really creative places of work. What do they have in common? Does it really matter?
A peek at some places:
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